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1. Introduction
Wiseora ("we," "our," or "us") is committed to intelligent data protection that matches our intelligent marketing approach. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in connection with our strategic marketing services, website, and business operations.
As a marketing agency specializing in data-driven strategies, we handle various types of data responsibly and in compliance with all applicable data protection regulations.
2. Information We Collect
Client & Business Information
When you engage with our marketing services, we collect:
- Business contact information (name, email, phone, company details)
- Marketing goals, objectives, and KPIs
- Business size, industry, and target market information
- Competitive analysis data
- Marketing performance data
Marketing Analytics Data
For strategic marketing purposes, we analyze:
| Data Category | Examples | Marketing Purpose |
|---|---|---|
| Performance Data | Campaign metrics, ROI, conversion rates | Campaign optimization and strategy refinement |
| Audience Data | Demographics, behaviors, preferences | Target audience analysis and segmentation |
| Market Data | Industry trends, competitor analysis | Market positioning and strategy development |
| Digital Analytics | Website traffic, engagement metrics, user behavior | Digital strategy optimization |
Automated Collection
Through our website and digital platforms, we automatically collect:
- Technical Information: IP address, browser type, device information
- Usage Data: Pages visited, time spent, actions taken
- Referral Information: Referring websites and traffic sources
- Geographic Data: Location information for market analysis
3. Marketing Analytics & Data Processing
Analytics Tools We Use
To provide intelligent marketing services, we utilize various analytics tools:
Intelligent Data Processing
We process data specifically for strategic marketing purposes:
- Strategic Analysis: Developing data-driven marketing strategies
- Campaign Optimization: Improving marketing campaign performance
- Audience Insights: Understanding target markets and segments
- Performance Measurement: Tracking marketing ROI and effectiveness
- Market Intelligence: Analyzing industry trends and opportunities
4. How We Use Your Information
Marketing Service Delivery
- Developing and executing strategic marketing plans
- Creating targeted marketing campaigns
- Analyzing market trends and consumer behavior
- Providing performance reports and insights
- Optimizing marketing strategies and tactics
Business Operations
- Service delivery and client relationship management
- Business development and service improvement
- Billing, invoicing, and administrative purposes
- Legal compliance and regulatory requirements
- Security monitoring and fraud prevention
Intelligence & Analysis
- Market research and competitive analysis
- Service personalization and enhancement
- Business intelligence and trend analysis
- Strategy development and refinement
Legal Basis for Processing
We process data based on:
- Contractual Necessity: To provide agreed-upon marketing services
- Legitimate Interests: For business improvement and service enhancement
- Legal Obligations: To comply with legal and regulatory requirements
- Consent: Where required by law and explicitly provided
5. Data Security and Protection
Security Measures
We implement intelligent security measures to protect your data:
- Advanced Encryption: Data encryption in transit and at rest
- Access Intelligence: Smart access controls and authentication
- Security Monitoring: Continuous security assessment and monitoring
- Employee Training: Regular data protection and security training
- Secure Architecture: Secure data storage and backup systems
Data Retention
We retain data intelligently and only as long as necessary:
| Data Type | Retention Period | Purpose |
|---|---|---|
| Client Contracts | 7 years after contract termination | Legal, tax, and business records |
| Marketing Campaign Data | Duration of service + 3 years | Performance analysis and optimization |
| Marketing Communications | Until consent is withdrawn | Marketing and relationship management |
| Analytics Data | 26 months | Trend analysis and performance tracking |
Third-Party Sharing
We may share data with trusted third parties for specific purposes:
- Analytics Providers: Google Analytics, marketing automation tools
- Service Partners: Specialized marketing service providers
- Legal Authorities: When required by law or legal proceedings
- Business Transfers: In case of merger, acquisition, or reorganization
6. Your Data Protection Rights
You have comprehensive rights regarding your personal data:
To exercise any of these rights, please contact our Data Protection Officer using the contact information below.
Contact Our Data Protection Team
For questions about this Privacy Policy or to exercise your data protection rights:
Data Protection Officer
Moner Avelon
Marketing Director & Data Protection Lead
Office Address
Sepapaja tn 6
Tallinn 11415, Estonia
Phone Number
+372 697 6597
Email Address
privacy@wiseora.com
We respond to privacy inquiries within 24-48 hours during business days
8. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending email notifications to active clients
- Posting notices on our client dashboard
- Updating our service agreements where applicable
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information and maintain compliance with evolving data protection regulations.